According to the U.S. Centers for Disease Control and Prevention (CDC), heart disease is the leading cause of death for both men and women; more than 600,000 Americans die from heart disease every year. Beyond the loss of human life, heart disease costs the United States a staggering US$200 billion each year in the associated expenditures of health care services, medications and lost productivity. Data from Natural Marketing Institute’s (NMI) Health & Wellness Trends Database illuminate several consumer trends impacting the heart health category.

Information for this infographic was excerpted from the article, “Heart Health Consumers Seek Preventive Solutions, Customization,” by Diane Ray, vice president, Strategic Innovation, NMI, and published in INSIDER’s The Healthy Heart Digital Magazine.