Has your company launched a new product in food, beverage or supplement sector this year? If the answer is yes, I remind you that the deadline to enter the 5th Annual SupplySide CPG Editor's Choice Awards that recognize innovative finished product launches from CPG companies is just around the corner—July 29, 2016.

Winning companies will receive an award recognizing the achievement, recognition during the SupplySide CPG Editor’s Choice Awards reception in Las Vegas, inclusion in an image gallery of all CPG Editor’s Choice Award winners, recognition in the post-event media release, and inclusion in the post-show coverage on the SupplySide Health & Nutrition Network brand sites, including photos, quotes and discussion of the product’s unique positioning.

Nominate your product today for free, and your product could earn the next Supply Side Editor’s Choice Award.

Products must have been launched to the U.S. consumer market between Summer 2015 and July 2016. Product prototypes are not eligible. The SupplySide editorial team will evaluate all nominations to determine the finalists in each category. Finalists will be showcased via SupplySide and Natural Products INSIDER, and the winners announced at SupplySide West in Las Vegas on Oct. 6 and 7, 2016. Winners are selected by the SupplySide editors based on market innovation, consumer need, scientific substantiation and the “cool" factor.

Then, at SupplySide West, held Oct 4 to 8, 2016 in Las Vegas, the 5th Annual SupplySide CPG Editor's Choice Awards will recognize innovative finished product launches from CPG companies in these categories:

We’ll announce our short list of finalists in August with image galleries showing and describing the picks, so everyone can see what great products caught our eye.

For nearly 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.

Good luck!