Exploring Coenzyme Q10

Consumers are interested in —and taking— CoQ10 for different reasons: energy, heart health, brain health, general well-being or protection against statin-induced depletion. All the while, suppliers are developing more bioavailable ingredients, allowing formulators to create successful supplements, foods, beverages and more.

Sandy Almendarez, VP of Content

October 13, 2014

1 Min Read
Exploring Coenzyme Q10

Consumers are interested in—and taking—CoQ10 for different reasons: energy, heart health, brain health, general well-being or protection against statin-induced depletion. All the while, suppliers are developing more bioavailable ingredients, allowing formulators to create successful supplements, foods, beverages and more.

Coenzyme Q10 (CoQ10, ubiquinone) is a mitochondrial coenzyme that is essential for the production of adenosine triphosphate (ATP), the body’s form of chemical energy. The human body has approximately 100 trillion cells, and each one must produce its own energy to carry out biological functions. The cells produce this energy by burning (oxidizing) carbohydrates, fats and proteins. This controlled burning or oxidation process (catabolic reactions) occurs when oxygen combines with foodstuffs to produce energy, carbon dioxide and water. The result of these chemical reactions is converted into chemical energy in the form of ATP molecules. These ATP molecules supply the energy needed for the various cellular chemical and biological reactions necessary for life to occur (termed: bioenergetics). ATP is the fuel used to provide cellular energy, making life possible.

With so many consumers taking CoQ10 on a daily basis to meet their energy, heart or anti-aging needs, quality CoQ10 that is bioavailable and convenient for consumers to use is a must in this market. Manufacturers that meet this need will certainly benefit if and when CoQ10 becomes the fourth or third most popular ingredient.

To read more on CoQ10 and to view an alphabetical directory of leading suppliers, download INSIDER’s CoQ10 Buyer’s Guide.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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