Consumers are interested in—and taking—CoQ10 for different reasons: energy, heart health, brain health, general well-being or protection against statin-induced depletion. All the while, suppliers are developing more bioavailable ingredients, allowing formulators to create successful supplements, foods, beverages and more.
Coenzyme Q10 (CoQ10, ubiquinone) is a mitochondrial coenzyme that is essential for the production of adenosine triphosphate (ATP), the body’s form of chemical energy. The human body has approximately 100 trillion cells, and each one must produce its own energy to carry out biological functions. The cells produce this energy by burning (oxidizing) carbohydrates, fats and proteins. This controlled burning or oxidation process (catabolic reactions) occurs when oxygen combines with foodstuffs to produce energy, carbon dioxide and water. The result of these chemical reactions is converted into chemical energy in the form of ATP molecules. These ATP molecules supply the energy needed for the various cellular chemical and biological reactions necessary for life to occur (termed: bioenergetics). ATP is the fuel used to provide cellular energy, making life possible.
With so many consumers taking CoQ10 on a daily basis to meet their energy, heart or anti-aging needs, quality CoQ10 that is bioavailable and convenient for consumers to use is a must in this market. Manufacturers that meet this need will certainly benefit if and when CoQ10 becomes the fourth or third most popular ingredient.
To read more on CoQ10 and to view an alphabetical directory of leading suppliers, download INSIDER’s CoQ10 Buyer’s Guide.