April 5, 2011
COPENHAGEN, DenmarkDanisco secured the rights to market pine-derived phytosterols from U.S.-based Arboris, according to a long-term agreement signed by both companies. Danisco will brand and market free and esterified phytosterols beginning in May 2011.
While markets in Europe and, to some extent, the United States, have seen good penetration, many parts of Asia, Eastern Europe and South America have yet to experience a broader adoption of phytosterols," said Patrick Veau, vice president health and nutrition, Danisco. Daniscos global presence and strong application know-how, combined with Arboris ability to supply high-quality products, will ensure no country needs to miss out on one of the most effective functional food ingredients to lower cholesterol."
The global phytosterol market, currently estimated at more than USD 300 million and growing an annual 7 percent to 9 percent, will receive a significant boost through this agreement, according to Danisco.
Peter Acton, COO Arboris, added, As the leading manufacturer of pine-derived sterols, our focus is on providing a high-quality, sustainable and dependable supply of sterols. Working with Danisco, a leading ingredient supplier, enables us to combine our expertise and secure sustained growth and recognition within phytosterols."
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