WASHINGTONThe Council for Responsible Nutrition Foundation (CRNF) is promoting the use of vitamin B supplements for Valentine's Day.

The CRNF, a non-profit 501(c)(3) division of CRN with the purpose of educating people about the benefits of dietary supplements, funded the Frost & Sullivan report titled Smart Prevention-Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements," through a grant. The report shows the health and financial benefits of recommended B vitamin usage, particularly in the target group of U.S. adults older than 55 with coronary heart disease (CHD). According to the report, more than 808,225 cumulative CHD-related medical events between 2013 to 2020 are potentially avoidable if the entire targeted population used vitamin B supplements at preventive intake levels.

Love and romance are good for the heart, but so, potentially, are B vitamins," said Steve Mister, president, CRNF. Nothing says I love you quite like smart prevention, which means talking with your doctor or other health care practitioner about how you can change your lifestyle choices to minimize the chance of experiencing a costly CHD-related event.  According to this economic report, taking B vitamins is something to consider."

Learn more about the Frost & Sullivan report and what it means for the dietary supplement industry in the INSIDER Video "Implications of Preventative Care."