April 6, 2011
HOGANAS, SwedenAn oat beta glucan ingredient from Biovelop, PromOatTM, was recognized as the Best Natural Ingredient for Functional Drinks" at the Beverage Innovation Functional Drinks Awards 2011, part of the 7th InnoBev Global Beverages Summit.
PromOatTM is an especially attractive ingredient for beverage manufacturers, since it provides access to FDA-, EFSA- and Health Canada-approved health claims," said Biovelops Director of Sales and Marketing, David Peters. PromOatTM enables them to incorporate the health benefits of oats into a beverage without the oat taste or lumpiness. In the context of an ingredient that is all-natural, clean-label and gluten-free, substantiated health claims and strong functionality are a very powerful combination."
PromOatTM is featured in Marks & Spencers Super Juice drink, which is designed to help consumers lower their cholesterol in a natural way. It is also being used by a number of fruit juice, smoothie and dairy manufacturers in products due for launch in the coming months
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