Astaxanthin is a potent antioxidant with the potential to aid eye, brain and cardiovascular health, among myriad other applications. Despite the wide array of possibilities, marketers are urged to focus on a short list of benefits to better earn consumer trust. Available in cracked and uncracked powders, oil extracts and microencapsulated, gelatin-coated beadlets, the vivid red carotenoid offers delivery format versatility. As with many ingredients, unique formulation considerations are dependent on extraction, degradation and delivery. Takeaways include: *Astaxanthin may benefit areas such as immune health, inflammation, anti-aging and sports nutrition. *The carotenoid's versatile delivery formats facilitate innovation in supplements, foods or beverages. *Astaxanthin's potent antioxidant properties allow for the use of smaller doses in finished products.
Jul 31, 2017
Table of Contents
Viewpoint by Sandy Almendarez
The Art of Astaxanthin Application by Danielle Rose
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