Women are not just smaller versions of men, but for many years that is the way companies formulated women’s supplements product. We now understand that changes in a woman’s life stages impact her nutrient intake needs, disease concerns and in turn supplement regimens.

Today’s formulators have an opportunity to attract female consumers with science-backed, clean ingredients that align with their values and target either general or life-stage specific needs. Download this product development guide to learn more about the nuances of women’s health and the growing cadre of efficacious ingredients.