April 30, 2010
PARAMUS, N.J.Inergetics Inc. reached a three-year exclusive distribution agreement with Windmill Health Products, West Caldwell, N.J., for the sales and marketing of the Surgex sports supplement line across multiple channels of trade worldwide. Windmill Health Products distributes and markets products to all major classes of trade, including health food, mass market and drugstores. Garden State Nutritionals, a division of Vitaquest International, is the manufacturer of the Surgex powdered products.
Mark Mirken, CEO of Inergetics, Inc., commented, This marks the critical first step in our strategic distribution plan, which outlines the initial sale of Surgex throughout thousands of retail outlets, including convenience stores and large box store chains, first in powdered form, followed by a ready-to-drink version. Windmill has demonstrated the ability to sell products across diverse classes of trade both domestically and internationally and this agreement will tremendously increase and accelerate Surgexs market penetration. With this distribution agreement in place, along with other developing opportunities, we project that our sports product line will penetrate 1 percent to 2 percent of the worldwide nutritional supplement markets by 2012.
You May Also Like