Americans’ views on health are evolving, along with their disenchantment with dieting and drastic lifestyle changes that may yield rapid weight loss but are unsustainable. 

A growing number of consumers are aiming to improve total-body health, build strength and feel good in their own skin. They know they’ll never achieve these outcomes by simply popping diet pills or ditching whole foods in favor of unsatiating weight-loss concoctions. Rather, reaching these goals requires eating a nutritious diet, exercising regularly, supplementing with key nutrients and natural actives, and tending to their mental as well as physical health—and, of course, sticking with these action plans. 

Learn how consumers today are employing more holistic, sustainable methods to drop pounds and become better, more vital versions of themselves. 

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