Video: Supplement Brands Need to Think Beyond the Dollar

<p style="margin: 0in 0in 10pt;">Supplement manufacturing shouldn't be about the lowest cost; it should be about the benefits those products are passing on to consumers and the benefits reaped by the workers in the supply chain, according to Chris Kilham, author, educator and <a href="http://www.medicinehunter.com/" target="_blank">medicine hunter</a>.</p>

Supplement manufacturing shouldn't be about the lowest cost; it should be about the benefits those products are passing on to consumers and the benefits reaped by the workers in the supply chain, according to Chris Kilham, author, educator and medicine hunter.

As the sustainability ambassador for the Naturex Foundation, Killham said sustainable systems thrive when all parts of the chain flourish, from the farmers to the end consumers. That is how brands get repeat customers.

In this INSIDER video, Killham also gives the top three botanical categories to get behind in 2014 and questions the credibility of certificates of analysis (CoAs).

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