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Video: Mintel on Interesting Probiotic Applications and Marketing Challenges

Mintel's Lynn Dornblaser talks to INSIDER about interesting new applications for probiotics ingredients and discusses the challenge of using technical language in probiotic marketing to consumers.

INSIDER grabbed some time with Lynn Dornblaser, director of innovation and insight for Mintel, at this year's Ingredient Marketplace trade show in Orlando in early April. Here she talks about the new, interesting probiotic applications being introduced around the world, including an oral health product in Japan, and she provides some insight into how consumers handle technical language used in probiotic product marketing.

Check out this slide show on probiotic trends adapted from Dornblaser's presentation at Ingredients Marketplace 2015.

Another good resource is this year's Probiotic Food Formulation Digital Issue.

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