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SupplySide West Podcast 76: Making Measurement Count in Personalized Nutrition

In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Karen Howard, CEO and executive director of the Organic & Natural Health Association, discuss the role of nutrient field trials to determine effective nutrient levels and maximize health outcomes on a broader level.

Personalized nutrition is a term buzzing louder and louder across the health and nutrition space. In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Karen Howard, CEO and executive director of the Organic & Natural Health Association, discuss how data collected via nutrient field trials is impacting personalized nutrition.  The Organic & Natural Health Association, in collaboration with GrassrootsHealth, a nonprofit public health research organization, is working to support consumer interest in personalized nutrition by expanding direct participation in nutrient field trials. Howard presented during the “Making Personalized Nutrition a Reality” Workshop at SupplySide West in Las Vegas, Sept. 25-29.

In this episode, Adams and Howard discuss:

  • Nutrient field trials vs. controlled clinical trials in developing connections between nutrients and health outcomes;
  • Critical findings regarding the relationship between health status and vitamin D levels; and
  • How this information is utilized by consumers, manufacturers and retailers to improve health.

Links and Resources:

Got feedback? Email Adams at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

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