Consumers aged 50 and older want the same attributes as other generations: efficacious products with clean labels in a variety of delivery forms. But brands need to address certain needs, such products that are easier to bite and that address their changing tastes and palates. In this podcast, Lesley Stevenson, expert consultant, Healthy Marketing Team, discusses senior nutrition needs and desires with Sandy Almendarez, editor in chief, INSIDER. They cover:
- Why should brands not overlook the older generation
- The features and attributes seniors are looking for in their health and nutrition products
- What the future of products for seniors will look like as the next generation ages
Stevenson will be speaking at the SupplySide West Workshop “Supporting Healthy Aging With Targeted Formulations, Product Forms” on Tuesday, September 26 at 1:30 to 4:30 p.m. Visit supplysideshow.com for more information and to get registered.