Immune health is continuing its run as a top trend in natural products, with NBJ predicting it could break records in 2024. This means brands have an opportunity to capitalize on the momentum with a range of scientifically substantiated immune support ingredients.

Download this product development guide to learn the latest information about what consumers want from their immune supplements as well as about the growing cadre of ingredients from basic vitamins and minerals to combination herbs, probiotics and medicinal mushrooms with proven support for immune health.