Brands looking to enter the mainstream sports nutrition space must remember taste is always No. 1 in consumers’ minds, which means food developers must balance the beneficial effects of increasing protein content with the final product’s texture...
Ingredients such as curcumin and other herbs are making advancements in the nonprotein marketplace and could be the new muscle behind this sector.
Brands targeting the growing active consumer and weekend warrior segment of sports nutrition may find different needs and desires compared to the elite athlete population.
As more brands launch foods and beverages with sports nutrition ingredients, the NEXTY Awards at SupplySide West 2019 seeks to honor the best.
Energy supplements and drinks target ingredients for boosting ATP and inhibiting fatigue to deliver a range of benefits related to fueling exercise.