Building muscle for athletics and aesthetics means enhancing the size and structure of skeletal lean body tissue by combining adequate exercise and nutrition. Protein and amino acids are the building blocks of muscle, but energy- and fatigue...
Athletes and active consumers struggle to get the rest the body needs for optimal performance. Several natural ingredients can help promote good sleep.
Examining the science surrounding blood flow, exercise and nutrition can provide meaningful background on what has become a category within sports nutrition.
Female athletes and active consumers present a vast opportunity for sports nutrition brands, which must consider research, product formulation and messaging.
Muscle is at the core of movement. Athletes and active consumers seek various degrees of muscle development, from maintaining ideal body composition to being bigger and stronger than the “competition.” Nutrition plays a big role in the many...
Hannah Johnson is an aircraft rescue firefighter and a pro powerlifter. An avid cook and recipe writer, she opened up about diet, training and the state of female sports nutrition.
Many consumers are looking for ways to take care of their overall well-being and not just their waistlines, providing inspiration for product development.
With the demand for transparency on the rise, certification programs and seals increasingly help consumers understand the brands that share their own values.
Consumers struggle to find restorative sleep so look to natural ingredient solutions to help ease their nighttime challenges.