Brands looking to enter the mainstream sports nutrition space must remember taste is always No. 1 in consumers’ minds, which means food developers must balance the beneficial effects of increasing protein content with the final product’s texture...
Ingredients such as curcumin and other herbs are making advancements in the nonprotein marketplace and could be the new muscle behind this sector.
Brands targeting the growing active consumer and weekend warrior segment of sports nutrition may find different needs and desires compared to the elite athlete population.
As more brands launch foods and beverages with sports nutrition ingredients, the NEXTY Awards at SupplySide West 2019 seeks to honor the best.
Energy supplements and drinks target ingredients for boosting ATP and inhibiting fatigue to deliver a range of benefits related to fueling exercise.
Imbibe’s Holly McHugh talked to INSIDER’s Steve Myers about the latest trends in sports drinks for active consumers, including alternative sweeteners, innovative protein applications and hyper-personalization.
Bar companies are innovating in the sports nutrition market by offering plant-based and CBD offerings.
Nootropics, including BCAAs and botanicals, can help weekend warriors meet their athletic and cognitive competitive goals.
Scott Cavell served as CEO of Enhanced Athlete, a marketer of bodybuilding products whose facilities were raided in December 2017 by the federal government.
FDA concerns have created opportunity for natural and organic alternatives to caffeine, as well as other “clean” energy ingredients.