Sports & Nutrition
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Sponsored ContentSports Nutrition: Innovation - Breakthroughs and trends – digital magazineSports Nutrition: Innovation - Breakthroughs and trends – digital magazine
As the market for sports nutrition products transitions from one specifically targeting high-performance and professional athletes to one aiming at “active” consumers, the effort to find innovative ingredients and product offerings has picked up. With innovation comes the need to coordinate marketing messages with regulatory and legal requirements, and also an analysis of a consumer market newly focused on quality nutrition in convenient delivery formats.
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