Prebiotics for synergistic support of the microbiome, an emphasis on clinical research on ingredients, interest in beauty from within offerings and unique delivery forms. All of this and more were on display at SupplySide East 2018.
Brands can implement best practices to target new sports nutrition consumers including transparency, targeting young adults and listening to consumer feedback.
A federal judge denied Enhanced Athlete's motion to stay discovery in a competitor lawsuit over SARMs, suggesting the motion was an unsupported stall tactic, and he ordered the company to produce Dr. Tony Huge for a deposition by May.
Research has shown benefits that whey protein isolate, creatine, amino acids, tart cherry extract and collagen have on helping athletes recover from workouts.
Adding enzymes to a protein formula can help finished product brands differentiate themselves by increasing digestibility and absorption.
Health and nutrition industry trade associations are united in their commitment to get SARMs out of products labeled as supplements and alert consumers to the dangers of these substances so they will be savvier about avoiding them.
Two Chinese citizens arrested in Las Vegas during SupplySide West 2017 have pleaded guilty to mail fraud charges related to a case involving the alleged sale of mislabeled synthetic stimulants to a government informant.