Report Forecasts Growth for HRT Alternatives

NEW YORK--The controversy surrounding the use of hormonereplacement therapy (HRT) affords marketers of alternative therapies anexcellent opportunity to reach millions of American women, according to anindustry alert from Theta Reports (PJB Medical Publications Inc.). "In thecurrent market, the revenue potential for HRT alternatives may beenormous," said Mehran Ardebili, Ph.D., the study's author.

Ardebili noted in the report that physicians and patients are turning tonatural alternatives as a substitute for more traditional medical treatments.Among the products he discusses are black cohosh to relieve hot flashes, DHEA toincrease levels of testosterone and estrogen, soy to ease general menopausesymptoms, and ipriflavone to stop bone loss.

The report includes information on the potential market, demographics on HRTusers, company profiles, clinical findings and possible funding sources for HRT-relatedbusinesses. The report is $500, and more information is available on thecompany's Web site (www.thetareports.com).