MORRISTOWN, N.J.—OmniActive Health Technologies launched Visionvitalize.eu, a website designed to educated consumers on ways to maintain eye health through nutrition and supplementation at Vitafoods Europe. The interactive website features:
OmniActive also expanded its VisionVitalize line in the European market, offering several novel delivery forms to enable differentiated products in the eye health category. These new formulas contribute to the maintenance of normal vision. In addition to eye health ingredients, OmniActive also introduced CurcuWIN turmeric extract to the European market.
“The body of research surrounding nutrients for eye health, specifically the macular carotenoids lutein and zeaxanathin, is growing rapidly and revealing their tremendous benefits over a lifetime," said Lynda Doyle, vice president, global marketing, OmniActive. “This show was a great opportunity to educate Vitafoods attendees about new opportunities in the nutraceutical, dietary supplement and functional food and beverage industries to develop new formulations utilizing these ingredients."
OmniActive also sponsored a three-part education series on eye health at Vitafoods Europe, led by James Stringham, Ph.D., Research Professor at the Nutritional Neuroscience Laboratories, University of Georgia. Stringham covered the latest science surrounding nutrition and eye health and was joined by experts including Stuart Richer, Ph.D. and Jaume Borras, M.D., MBA.
OmniActive Health Technologies offers a range of ingredients for dietary supplementation, nutritional fortification, functional foods and beverages, coloring, flavor enhancement and personal care applications.