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August 23, 2011

2 Min Read
NMI Founder Wins Brava Award

HARLEYSVILLE, Pa.Maryellen Molyneaux, founder and president of Natural Marketing Institute (NMI) received a Brava Award for her achievements as a leader, marketer, and role model among female executives in the Philadelphia area. The annual Brava Women Business Achievement Awards celebrate female CEOs, founders, presidents, owners and executive directors who combine their entrepreneurial spirit with a passion for giving back to the Philadelphia community. More than 250 nominations were submitted with 25 selected as final honorees.

Molyneaux entered the health and wellness arena in the 1970s as the owner of several health food stores. During her years as a retailer and later as a consultant to supermarkets, Molyneaux noticed a void within the industry. With the health and wellness market mainstreaming, Fortune 500 companies needed to understand the fit for their brands within this quickly expanding market and consumer data was not available. NMI was started to provide companies with the consumer insight and data needed to be successful within health and wellness. Today, NMI has more than 13 years of market data across more than 500,000 consumers worldwide. These databases examine consumer attitudes and behaviors within health, wellness, sustainability and healthy aging..

 Two years after starting NMI, Molyneaux was diagnosed with breast cancer. Having cancer gave me permission to enjoy life and to re-focus my attention on my faith, my family and myself," she said. This was a powerful lesson that affects my business ethics today." Molyneaux is a 20-year survivor and has counseled others, including employees and clients, who have been diagnosed with breast cancer.

 According to Molyneaux, The Brava award is icing on the cake for meboth on a professional and personal level. At NMI, I get tremendous pleasure from seeing our teams help their clients or from being personally involved in an exciting project. Outside of the workplace, I find fulfillment within my church as lay counselor and event organizer. To enjoy what I do and then to be recognized for it with the Brava award is confirmation of having made the right choices."

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