Modern men have universal health objectives like achieving strong immunity, heart health and enduring cognition, but they also have unique gender-specific health needs like prostate health, male sexual health and hormone regulation. Strength, performance and energy are also increasing desires of the active male set, and research-backed ingredients like pumpkin seeds, lycopene, fenugreek and creatine are helping to meet the unique demands in this evolving market. Other ingredients like magnesium, zinc, ashwagandha and omega-3s are filing male-specific health needs as well, as savvy brands are capitalizing with creative and modern supplement formulations that feature these ingredient superstars.