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Maitake Changes Name to Mushroom WisdomMaitake Changes Name to Mushroom Wisdom

November 24, 2009

2 Min Read
Maitake Changes Name to Mushroom Wisdom

EAST RUTHERFORD, N.J Maitake Products Inc. is changing its name to Mushroom Wisdom Inc.  The new name recognizes that the companys product line now includes numerous medicinal mushroom extract supplements beyond those derived solely from Maitake mushrooms. The name change will be phased in over several months.

With the continued expansion of our product line beyond Maitake-only supplements, including the success of our Amyloban 3399 brain function supplement that is derived from Lions Mane mushrooms, the time has come for a more inclusive company name, said Michael Shirota, president and CEO.  Mushroom Wisdom fits perfectly.

In 1991 Maitake Products introduced the a Maitake with products including Maitake D-Fraction® for ultimate immune support and Maitake SX-Fraction® to help maintain healthy blood sugar levels.

In 2001 the company launched its Mushroom Wisdom® line, which includes Maitake fractions in combination with extracts derived from other types of medicinal mushrooms.  These include Super Reishi, Super Royal Agaricus, Super Tremella, Super Turkey Tail, Super Shitake, Super Lions Mane, Super Cordyceps, and the Breast Mate® and Prost-Mate® targeted formulas.

The newest Mushroom Wisdom supplement is Amyloban 3399, which supports healthy brain function.  Extracted from Lions Mane, Amyloban 3399 contains a patented, active ingredient shown to inhibit the formation of toxic peptide in brain cells.  It also contains other active compounds that may stimulate production of Nerve Growth Factor (NGF) in the brain.

The Mushroom Wisdom name can easily encompass our complete line of medicinal mushroom extract supplements, and already has significant recognition among consumers and the retail trade, said Shirota.  The name also reflects centuries-old knowledge in Japan and China regarding the benefits of medicinal mushrooms, the extensive mycological research that our company supports, and the growing number of American consumers who are becoming more knowledgeable about the health benefits of medicinal mushrooms.

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