Press Release

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, announced today that it has been named a multiple award recipient in this year's Best in Biz Awards; the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. This year, the company has won Gold for Marketing Campaign of the Year for its #rethinkbeautiful campaign and Bronze for Most Innovative Product of the Year – Healthcare for its Lycoderm product.

For the Gold winning Marketing Campaign of the Year, Lycored brought its #rethinkbeautiful campaign to cities throughout the United States on behalf of the supplement & nutrition industry in an effort to take ingestible skincare from a niche market to mainstream success. Challenging traditional ideas, the campaign broke beauty out of its proverbial box, creating an emotional connection to ingestible skincare. Adding to the innovation of the campaign, Lycored introduced its Letters of Love tour. Serving as an extension of the campaign, the goal was to inspire consumers to love themselves the way they love others by writing love letters to themselves on personalized postcards. Throughout 2017, the tour made stops at the Montclair's National Night Out (NJ), Wanderlust Festival – Squaw Valley (CA), Nutrition Business Journal (NBJ) Summit (CA), GoPro Mountain Games (CO), Cherry Blossom Festival (DC), Sundance Film Festival (UT), Wanderlust 108 – Brooklyn (NY), and Pilgrimage Music & Cultural Festival (TN).

As Bronze winner for Most Innovative Product of the Year – Healthcare, Lycored highlighted its hero ingestible skincare composition, Lycoderm, a unique supplement-ready blend that fosters skincare from the inside out. The composition was inspired by the outside of Lycored's hero fruit: the tomato. As the Lycored team watched the sun gently coax the tomatoes through their fields to ripen, they realized that given the right tools, smooth, supple skin is possible. The blend of whole-food tomato extract and rosemary leaf extract in Lycoderm is carefully calibrated to maximize the synergy of the ingredients. Lycored's standardized extract contains the optimal concentrations of lycopene, phytoene, phytofluene, and carnosic acid to help support skin health and appearance.

Each year, Best in Biz Awards' entrants span the spectrum from some of the most innovative local start-ups to the most recognizable global brands. The seventh annual program was particularly hotly contested, with more than 650 entries from an impressive array of public and private companies of all sizes, and from a variety of industries and geographic regions in the U.S. and Canada. Best in Biz Awards 2017 honors were presented in 65 categories including, Company of the Year, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Support Department, Executive of the Year, Most Innovative Product, Best New Product, App, Event and Website of the Year.

"We are so humbled to be recognized in not just one, but two categories at this year's Best in Biz Awards," said Golan Raz, Head of Global Health Division at Lycored. "Being able to bring the #rethinkbeautiful Campaign and Letters of Love tour to consumers throughout the United States allowed us to not only share the knowledge of skin health and self-acceptance to our audiences, but to also share our Lycoderm product with the masses, making 2017 an amazing year for Lycored that we are proud to share with the Best in Biz community."

Since 2011, winners of Best in Biz Awards have been determined based on scoring from independent judging panels composed of prominent editors and reporters from some of the most respected newspapers, TV outlets, and business, consumer, technology and trade publications in North America. Best in Biz Awards' uniqueness stems, in part, from this distinct composition of its judging panels, allowing it to best leverage the judges' unparalleled expertise, experience and objectivity to determine award winners. The 2017 judging panel included: Accounting Today, AdWeek, Associated Press, Atlanta Tribune, Business News Daily, Consumer Affairs, Entrepreneur, eWeek, Forbes, Harvard Business Review, Healthcare Innovation News, Inc., Investment Advisor Magazine, Laptop, MediaPost, Pittsburgh Business Times, Security Products Magazine, Wired, WLRN and Yahoo Tech.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2017, visit: http://www.bestinbizawards.com/2017-winners.

About Lycored:
Committed to 'Cultivating Wellness', Lycored, part of Adama Group, is an international company at the forefront of unearthing and combining nature's nutrition potential with cutting edge science to develop natural ingredients and products. Established in 1995 in Israel, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. For more information visit www.lycored.com.

About Best in Biz Awards
Since 2011, Best in Biz Awards, Inc. has made its mark as the only independent business awards program judged each year by a who's who of prominent reporters and editors from top-tier publications from North America and around the world. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 65 categories, including company, team, executive, product, and PR and media. For more information, visit: http://www.bestinbizawards.com