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Liver health: New category opportunities

Liver health: New category opportunities

According to the American Liver Foundation, more than 30 million Americans have some form of serious liver disease. Additionally, upwards of 100 million Americans are estimated to have non-alcoholic fatty liver disease (NAFLD). Yet, the liver often “gets no respect;” consumers spend very little on supplements that specifically target liver health and detoxification. But in the modern high-stress environment, innovative solutions for liver health are poised for growth.

Takeaways for your business

• Botanicals still rule liver health and detox – leading ingredients like turmeric are powering category growth.
• Glutathione gets a new look, with new studies indicating that oral supplementation can be used efficaciously.
• Additional new research is emerging suggesting probiotics may benefit the gut-liver axis.

Underwritten by:


KOHJIN Life Sciences, a subsidiary of Mitsubishi Corporation, began its pioneering research and production of Glutathione in1968. KOHJIN’s Glutathione OPITAC™is widely used for detox, anti-aging, beauty, and more, and is supported by a breakthrough study on mitochondria biogenesis. OPITAC™ is derived from FDA approved edible torula yeast and is certified FDA notified full GRAS, Halal, Kosher, and non-GMO. OPITAC™ is manufactured under the GMP and USP conformity.

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