With people around the world living longer, plus an increased awareness of joint healths importance starting at an early age, now is the prime time for dietary supplement manufacturers to hone in on this evergreen market. Due to the complex need, many joint health ingredients target three main areas promoting healthy joint tissues, protecting against inflammation and relieving pain. In some cases, ingredients tackle all three mechanisms of action. Compounds such as curcumin and omega-3s are especially helpful for quelling inflammation in the joint structure. Check out INSIDERs Joint Health Digital Pulse for the latest research on joint health ingredients, a state-of-the-market update and tips for ensuring regulatory compliance when making joint health claims. Takeaways include: *Baby Boomers, the overweight/obese and active middle-aged adults are seeking natural solutions for joint support. *Traditional ingredients for joint health experienced decreased sales, which may make room for boswellia and curcumin.