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Joint health is no longer just for seniors – product development guide

Joint health is no longer just for seniors – product development guide
Once marketed to the elder generations almost exclusively, joint health supplements are now in demand from younger consumers.

In January 2022, Nutrition Business Journal surveyed consumers across age groups, asking them to select their top three reasons for taking dietary supplements. Joint health ranked near the top, beating out heart health, weight management, stress management, sleep support, sports nutrition and many other important motivations.

This supports the current state of a massive market–$2.12 billion in 2021–with 3.7% year-over-year increase between 2020 and 2021. That may not be a massive increase, but the market for joint health is already huge, and that growth outpaces many other supplement categories as far as total raw growth numbers are concerned. Which means that the market is still ripe for innovation and new players that focus on high quality, clean and natural ingredients.

Download the latest product development guide to see how the joint health supplement market has shifted in recent years as both athletes and regular, younger consumers are now seeking to take a proactive approach to their mobility while demanding ingredients that are high quality and, most importantly, effective.


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