The aging demographic—those aged 60 years and older—is anticipated to reach 2 billion globally by 2050, according to the latest Consumer Generation whitepaper from Tetra Pak, and they’re bringing spending power, brand loyalty and pursuit of health and longevity. By 2020, one in five people globally will be aged 60 years and older, and will wield a spending power of US$10 trillion. This infographic reviews information about the senior demographic from Tetra Pak’s whitepaper, including how the aging demographic approaches health and wellness, what nutrients these consumers are seeking in functional foods and beverages, and how brands can appeal to this growing customer base.