Health and nutrition products can address immunity in myriad ways. Immune health is comprised of many body systems from digestion, sinuses, lungs and beyond, allowing product manufacturers many opportunities to improve the well-being of consumers. Plenty of research supports natural ingredients for immune health, from vitamins and minerals to botanicals, probiotics and more. Consumers are responding by purchasing immune health products, but some markets are still untapped. This Digital Magazine dives into the science behind popular immune health ingredients, gives information on recent market data of immune health products and debunks some surprising myths about probiotics. Takeaways include: *Formulators have a number of science-backed ingredient options to create immune health products. *Supplements for immune health are in demand, but the food and beverages markets have room to grow. *Probiotics are great options for immune health products, but they are not cure-alls.