Launch Date: July 1, 2014
Omega-3s are known to help manage inflammation. Krill Oil MD™ is an omega-3 dietary supplement made from krill and fish oils. According to Quality of Life, the product was formulated to meet some of the leading experts’ recommendation to consume 500 mg EPA/DHA per day. To acheive this dose in each two-softgel serving, the company combines krill oil with pure, highly concentrated fish oil. Each serving also provides added astaxanthin to meet the clinically researched amount of 2 mg.
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A relatively mature market segment, joint health formulas tend to be some combination of the same handful of ingredients. New ingredients focusing on various areas of joint health, including inflammation in the joint structures and surrounding tissue, have emerged in various combinations with veteran ingredients to innovate this category. Science, innovation and delivery marked the finalists in the Joint health category, as many products featured well-known branded ingredients backed by growing bodies of research and addressed active lifestyles in younger adults in addition to the usual aging population.
Launch Date: June 1, 2014
Extreme Flex is a new joint and bone support supplement from High T Products that is scientifically formulated to improve flexibility and physical activity for people with active lifestyles. The supplement contains Regenasure® glucosamine hydrochloride from Cargill, Perluxan® hops extract from Pharmachem, OptiMSM® methylsulfonylmethane from Bergstrom Nutrition, and turmeric. The formula was designed to provide building blocks for healthy joints and cartilage, while helping to manage inflammation that can plague joints and surrounding tissue.
Launch Date: May 1, 2014
While joint issues are commonly associated with older adults, younger consumers often suffer joint and muscle discomfort due to active lifestyles. Osteo Bi-Flex® Edge was created to help protect joints and to nutritionally promote joint mobility. It features Joint Shield™, the company's proprietary blend containing 5-Loxin® Advanced, a Boswellia serrata extract from PLT Health Solutions that helps address inflammation. Other ingredients include glucosamine hydrochloride and a chondroitin/MSM (methylsulfonylmethane) complex for joint and cartilage health, as well as coenzyme Q10 for muscle support. The recommended serving is two coated caplets per day.
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Joint Health: JOINThealth Soft Chews by Redd Remedies
JOINThealth Soft Chews offers NEM®—a proprietary ingredient from eggshell membrane delivering hyaluronic acid, collagen and chondroitin—in a convenient delivery form. The black-cherry flavored chews are vegetarian and free from gluten, dairy and soy.
Launch Date: April 1, 2013
Beneflex is a once-a-day joint health supplement designed to be a new alternative to traditional glucosamine and chondroitin supplements. Beneflex is anchored by two clinically studied and patented ingredients, UC-II®, an undenatured type II collagen from InterHealth Nutraceuticals, and Apresflex®, a Boswellia serrata extract from PL Thomas. in clicnical research, UC-II was found to be as effective or more effective than glucosamine and chondroitin combined, while only using a small 40mg/day dose. Apresflex is an updated version of 5-LOXIN® from PLT Health Solutions. These two ingredients are combined with turmeric and hyaluronic acid into a tiny once-a-day capsule.