Over the past several years, sports nutrition has risen to prominence as one of the most dynamic growth areas of the dietary supplements market. In 2016, the global active nutrition market had a value of US$28 billion and is projected to grow at a CAGR of 8.1%, reaching US$45 billion by 2022.
As the consumer base for sports dietary supplements has expanded, the number and type of supplement formulations has grown in tandem. Sports supplement consumers may have a greater choice of active ingredients than ever before, but their preference tends to be for solutions that can be easily integrated into their busy, on-the-go lifestyles. Convenience is key for consumers, who want to see as many benefits as possible from a single formulation. Download this white paper to learn more.
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