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A holistic approach to mobility for proactive consumers – white paper

A holistic approach to mobility for proactive consumers – white paper
More and more consumers are recognizing mobility as an essential part of life. This new, holistic approach to mobility has opened up plenty of innovation opportunities for formulators.

Mobility has risen towards the top of consumer's minds in recent years thanks to the adoption of increasingly active lifestyles. And mobility's part in a holistic health approach has opened up a range of possibilities for innovation in this market.

In order to create a successful mobility solution, it is necessary to understand the mobility consumer, the types of ingredients that are popular and trending, and key go-to-market strategies in the current landscape as the importance of movement in a healthy lifestyle becomes more and more important.

Download this white paper from Bioiberica to learn about the importance of mobility in a holistic health context and the key considerations backed by market data to create a solution that resonates with consumers looking to take a proactive approach to a healthy lifestyle.

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