June 26, 2013

1 Min Read
High Performance Nutrition ~ N(R)

IRVINE, Calif.N(R) by High Performance Nutrition (HPN) protects against axon degeneration damage or trauma sustained in the course of playing contact sports. It features the ingredient NIAGEN from ChromaDex Corporation®, which is a patented brand of nicotinamide riboside.

Nicotinamide riboside is known to boost levels ofnicotinamide adenine dinucleotide (NAD+) in the cells. Studies show increasing the production of NAD+ can protect against axon degeneration caused by mechanical or neurological injury.

Research findings also indicate head trauma that occurs in contact sports can lead to brain damage. The prevalence of repeated blows to the head in contact sports such as football, soccer and hockey has raised the concern of scientists, public officials, athletes and parents.

"N(R) addresses the recent discovery that protection from brain injury should start off the field before it continues on the field with barriers such as helmets," said Sean Torbati, CEO and president of HPN. "About three million children younger than 14 play organized tackle football in the United States, not to mention the millions playing competitively in high school, college and beyond, as well as the millions more engaging in other sports in which helmets are worn such as baseball, lacrosse, hockey or even horseback riding."

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