How can a brand make the most of an opportunity such as Heart Health Month? “Cause marketing" and “co-marketing" are tools to build brand awareness and drive incremental dollars to a business.

Mark Becker, account manager for Vivion and Supplement Perspectives contributor, details the power of plants for their protein content and benefits to heart health, among other healthy attributes.

Snacking is a way of life for Americans, with more than 90 percent of consumers reaching for a snack at least once a day. Top of mind for consumers are portable snacks and nutrition bars made with simple, clean-label ingredients that deliver...

A healthy diet and lifestyle is often considered the cornerstone of cardiovascular disease prevention, with many nutritional elements indicated in heart health support.

Antioxidants as well as carotenoids—which often provide antioxidant effects—welcome additional research to strengthen awareness of their existing benefits, as well as introduce new potential into the market.

Two newly published studies add to the mounting evidence supporting vitamin K’s role in heart health.

According to the Centers for Disease Control and Prevention (CDC), about 610,000 people die in the United States every year due to heart disease, the leading cause of death for both men and women; however, research shows natural ingredients can...

Improved performance is one of the top goals of sports nutrition consumers, and a number of natural ingredients have been researched for performance gains that require energy and muscle function support.