Steve French, managing partner, Natural Marketing Institute (NMI) and Rachel Adams, managing editor, discuss the opportunities and challenges of the heart health market. French will speak during Heart Health Marketplace at Ingredient Marketplace...
How can a brand make the most of an opportunity such as Heart Health Month? “Cause marketing" and “co-marketing" are tools to build brand awareness and drive incremental dollars to a business.
A recently published study in Drug R & D showed Euromed's Spanish Olive Fruit Extract (SOFE)-Proliva® improves blood vessel elasticity, reduces serum triglycerides and decreases additional cardiovascular risk factors.
Mark Becker, account manager for Vivion and Supplement Perspectives contributor, details the power of plants for their protein content and benefits to heart health, among other healthy attributes.
Snacking is a way of life for Americans, with more than 90 percent of consumers reaching for a snack at least once a day. Top of mind for consumers are portable snacks and nutrition bars made with simple, clean-label ingredients that deliver...
A healthy diet and lifestyle is often considered the cornerstone of cardiovascular disease prevention, with many nutritional elements indicated in heart health support.
Antioxidants as well as carotenoids—which often provide antioxidant effects—welcome additional research to strengthen awareness of their existing benefits, as well as introduce new potential into the market.
Two newly published studies add to the mounting evidence supporting vitamin K’s role in heart health.