The heart doesn't work in isolation, and supplementing with ingredients targeted only at the heart will have effects elsewhere. And the opposite is true; nutrients for other body systems, such as the gut, will affect the heart. In this podcast...
Stand out ingredients in the heart health market are phytosterols, coenzyme Q10 (CoQ10) and garlic; omega-3 are still strong, but sales are declining. However, the big ingredient innovation in heart health ingredients is probiotics, according to...
The heart health ingredient market is big--US$1.1 billion in the United States and $2 billion worldwide--but there is still room for growth, given the aging population and the high incidence rate of heart issues in high-income countries. In this...
In addition to its positive effects on cardiovascular and bone health, vitamin K is also believed to function as an insulin-sensitizing agent, promoting improved glucose tolerance.
Aging consumers are focused on their overall health and energy as well as on specific conditions, such as heart health and brain health. Supplement brands that want to target this important demographic would be smart to focus on healthy lifestyles...
A recent USDA Economic Research Service (ERS) study published in the American Journal of Public Health supports this data. The study found American adults, on average, substantially reduced their intake of trans fats between two time points—...
Astaxanthin is a potent antioxidant with the potential to aid eye, brain and cardiovascular health, among myriad other applications. Despite the wide array of possibilities, marketers are urged to focus on a short list of benefits to better earn...
Research has shown choline’s benefits to liver health, prenatal development, heart health, cognition and sports nutrition. Supplement brands can educate consumers and deliver products that make it easy to get more choline in their diets.
Research published last month underscores the amount of lovastatin, or monacolin K, found in red yeast rice supplements varies widely among different brands.
Women’s holistic approach to health has increased their demand for products with research-supported results. Brands are increasing transparency as more research shows the potential benefits of ingredients in many areas such as weight management...
