Joint health is becoming increasingly important as the senior population rises dramatically over the next several decades. Not only that, but younger demographics and even traditionally healthy populations such as athletes are recognizing the importance of healthy joints in the context of holistic overall health.

No longer do people want to wait until they suffer an injury or experience pain from joint-related issues. It's about becoming proactive instead of reactive, with nearly 60% of consumers recognizing a link between joint health and overall health. As such, there is tremendous opportunity for brands to address this market by throwing away previous views about joint health and meeting the growing demand from these new and existing demographics head on.

Download this eGuide from PLT Health Solutions to learn more about joint health in a holistic context and about the latest innovations in plant-based ingredients that benefit joints in all ages like Boswellia serrata, a traditional Aryuvedic herb that has been scientifically shown to have anti-inflammatory properties and help prevent the breakdown of cartilage.