Millennial moms are gatekeepers for many households, and they have high standards when it comes to the foods and supplements they buy for their families. But they are also tired, full of doubt and under pressure to live up to an ideal. In this podcast, Katherine Wintsch, Founder & CEO, The Mom Complex, and Sandy Almendarez, editor in chief, INSIDER, discuss how brand can attract Millennial moms, and gain a loyal consumer base. They cover:
- How brands can make busy lives easier for Millennials, and how they can market that fact
- The categories that Millennial moms are attracted to
- How health and nutrition brands can best impress Millennial Moms
This podcast was recorded at Natural Products Expo West in March 2017.
Learn more about how Millennials are driving the clean label movement in the Healthy INSIDER Podcast 63: The Next Phase of Clean Label.