Healthy Aging: Optimizing Life With Supplements and Nutrition

Healthy Aging: Optimizing Life With Supplements and Nutrition

Consumers of all ages are embracing the concept of healthy aging—looking to nutrition, lifestyle and supplements to help them not just live longer, but healthier, more productive lives. Advances in health care and general nutrition continue to increase global life expectancy, and hence, the population of aging adults. But healthy aging is no longer an afterthought heading into the senior years; consumers across the generations are actively seeking products that will help them pursue healthy lives across the continuum. Whether young or old, the market will need new products and brands to meet this growing consumer base.

Takeaways for Your Business

• By 2030, an estimated 20 percent of the U.S. population will be ages 65 and older.
• Vitamins E and C, carotenoids, melatonin and more have been studied for use in healthy aging.
• Products often focus on areas such as brain health, heart health, bone/joint health and skin health.

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