Consumers of skincare products are more interested in feeling healthy than looking younger or more attractive, new research has shown.
A new report from Lycored explores the growing popularity of supplements for skincare. The global carotenoid specialists surveyed 480 consumers in France and the UK. Only 14% said that appearing younger was one of their reasons for using skincare products, and only 18% were motivated by a desire to look attractive.
By contrast, 79% said they used products to keep their skin healthy, and 62% said they used products to feel good about themselves.
The research also reveals high awareness of the importance of nutrition for skincare. Consumers were asked which single factor they considered most important to the health of their skin. Healthy diet was the clear winner, chosen as the most important factor by 43% of respondents, followed by avoiding too much sun exposure (22%), living a stress-free life (18%) and exercise (15%).
Zev Ziegler, Vice President of Brand & Marketing at Lycored, said: "The global skincare market is in the midst of a revolution. There has been a major shift from appearance to health, and from outside to inside. Consumers understand that beauty comes from within and that healthy skin is about what you put into your body. Because of these changing perceptions, the ingestible skincare category is increasingly important."
Lycored also asked consumers which factors most influenced them when choosing a skincare product. Affordability ranked highest (64%) but consumers also expressed a strong preference for naturality. Fifty-six per cent of consumers overall – and 63% of those in France – said they were likely to be influenced to buy a skincare product if it was made from natural ingredients.
The category report, 'Beyond Skin Deep', highlights a strong preference for ingredients supported by clinical research. Forty-four per cent of consumers said this was likely to influence them when choosing a skincare product.
LycodermTM, Lycored's proprietary carotenoid blend for skincare supplements, is specially designed to foster overall skin wellness from the inside out. It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf. It has been proven safe and effective in several clinical trials.
Committed to 'Cultivating Wellness', Lycored, part of Adama Group, is an international company at the forefront of unearthing and combining nature's nutrition potential with cutting edge science to develop natural ingredients and products. Established in 1995, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. The company develops and supplies natural ingredient formulations into four main business areas: active health ingredients for wellness; colourings; and ingredients for taste & texture improvement. Lycored is based in Israel, with sales & production operations in Switzerland, the US and the Ukraine. For more information visit www.lycored.com.