Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Exploring Adaptogens' Benefits

Today’s hottest-selling botanicals fall into the category of adaptogens. Of the 50,000 or so medicinal plants used globally, only about a dozen are considered adaptogens. These plants help the body adapt to physical and mental stress, marked by issues such as fatigue, poor concentration, anxiety, inflammation and lagging performance. Adaptogen product launches in 2016 were up 100 percent compared to 2015, with supplements, beverages and snacks leading the lucrative category. Takeaways include: *Some emerging adaptogens include schisandra, eleuthero, ginseng, maca, amla, holy basil and curcumin. *Ashwagandha supports the immune, neurological, endocrinal, energy-production and reproductive systems. *Despite adaptogens’ far-reaching benefits, marketing should hone in on targeted areas of focus.

Table of Contents

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.