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Today’s hottest-selling botanicals fall into the category of adaptogens. Of the 50,000 or so medicinal plants used globally, only about a dozen are considered adaptogens. These plants help the body adapt to physical and mental stress, marked by issues such as fatigue, poor concentration, anxiety, inflammation and lagging performance. Adaptogen product launches in 2016 were up 100 percent compared to 2015, with supplements, beverages and snacks leading the lucrative category. Takeaways include: *Some emerging adaptogens include schisandra, eleuthero, ginseng, maca, amla, holy basil and curcumin. *Ashwagandha supports the immune, neurological, endocrinal, energy-production and reproductive systems. *Despite adaptogens’ far-reaching benefits, marketing should hone in on targeted areas of focus.
June 22, 2017
1 Min Read
Table of Contents
Viewpoint
by Sandy Almendarez
Capitalizing on Today’s Adaptogen Boom
Brain Health Benefits of Ashwagandha
Underwritten by:
Ixoreal Biomed's award-winning KSM-66 is the highest-concentration root extract of ashwagandha, an adaptogenic herb. Now in about 500 products, it is the best-selling ashwagandha today. Extensive clinical evidence via 13 human studies shows KSM-66 to be effective in reducing stress, anxiety, improving natural testosterone production, cardiorespiratory endurance, muscle strength, muscle size, muscle recovery, attention and focus. Ixoreal owns and controls the entire supply chain from farms to production to distribution, giving it unmatched ability to offer high quality and safety. KSM-66 is the botanical with the highest number of quality certifications, including labels of Organic, Non-GMO, Gluten Free, Kosher, ISO's and of GMP from USP, NSF, WHO, UL-NPA.
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