From formulating high-quality ingredients to successfully marketing products, launching into the immune health sector is a multiple-step process. Companies must ensure the quality of their ingredients, formulate for the appropriate taste, texture and bioavailability, meet consumer preferences depending on demographics, and of course, keep their product claims legal to avoid FDA warning letters.
When entering the market for any ingredient, manufacturers must especially hone in on the most recent and reliable research. Fortunately, a wide body of research is available to back the safety and efficacy of various ingredients for immune support. And while using well-designed research studies is crucial, it is just as important to ensure all product claims are adequately backed by clinical data. Government agencies such as FTC and FDA are serious about companies keeping compliant with regulations, such as making appropriate structure-function claims based on study findings.
Formulation is another key principle to consider when entering the immune health realm. Manufacturers should be aware of any interactions that may occur when combining ingredients, especially when it comes to one particularly tricky category: probiotics.
“Formulating with probiotics necessitates attentiveness to the water content of adjunct ingredients, as most probiotics are sensitive to moisture levels in their immediate environment," said Nena Dockery, technical services, Stratum Nutrition. “Synergy cannot be assumed, so the formulator should be knowledgeable regarding the possibility that selected ingredients might interfere with the optimal functioning of other ingredients in the formula."
Dockery also saidto put it simplyjust because ingredients are intended to serve the same purpose, such as support immunity, this doesn’t mean they will always “play nicely" together. And this principle applies to almost all types of immune health ingredients.
Learn more about how to successfully launch into the immune health market by reading INSIDER’s Immune Health Buyers Guidebook.