Consumer interest in probiotics has been energized through scientific research around the microbiome. Once associated solely with digestive and gut health, innovative pairings with botanicals, amino acids, prebiotics and more have given probiotics...
Increased concern over digestive health is driving growth in this category as consumers continue to invest in various remedies to support digestive health and, ultimately, their well-being.
Consumers are boosting digestive health with functional beverages such as kombucha, shrubs and ginger-fortified products.
One in three people struggles with some form of gut-related symptoms; fortunately, a wide range of scientifically backed ingredients is available for digestive health formulations.