Cognitive Health Throughout the Lifespan

Cognitive health products have great potential across all demographics, from those designed to support a child's developing brain, into those fighting stress and boosting performance for the busy working exec, and certainly for older adults hoping to boost and maintain cognitive function. Explore the ingredients, claims substantiation requirements and market opportunities in this area. Takeaways include: *Ingredients including Ginkgo biloba, Bacopa monnieri, omega-3s and probiotics show promise. *Consumers are seeking ways to bolster cognitive performance and manage stress/anxiety. *Product development should include awareness of substantiation requirements for go-to-market.