As a highly potent immune-booster and liver detox agent, glutathione (GSH) has earned its title as the body’s master antioxidant. However, despite its array of health benefits, the supplement ingredient has yet to gain the recognition it deserves within the marketplace. Better known antioxidants, such as ascorbic acid and vitamin E, seem to attract the most attention from consumers, but new research on GSH and its bioavailability when taken orally may help the ingredient step into the spotlight.
Though the body makes glutathione to protect cells against oxidative damage, older adults are especially susceptible to GSH deficiencies that can lead to Parkinson’s disease, cancers, inflammatory conditions and other chronic diseases. This age group looks to GSH for its antioxidant and anti-aging properties, while the younger population also maintains an interest in GSH for immune support and detoxification. Marketers can use a variety of techniques to brand their GSH products and back claims with scientific evidence, further promoting glutathione supplementation among these demographics.
Some of the well-regarded ingredient applications include combination products that contain glutathione, cysteine, and vitamin C. However, single-entity formulations also do well on the market—once consumers become more familiar with GSH and its health benefits, they may move on to a single ingredient formulation.
Regarding sales, the glutathione market continue to grow, increasing the ingredient’s potential within the crowded antioxidant space. Sales data shows the raw material price is becoming more affordable, making the ingredient accessible and promising continued growth in the U.S. and global marketplace.
Read the full article “Glutathione: Stepping into the Antioxidant Spotlight," in INSIDER’s Glutathione Digital Pulse.