The wake of the COVID-19 pandemic has increased the demand for nutraceutical products focused on healthy aging. In this respect, nutraceuticals have an exceptional positioning within healthy ageing.  They can address nutritional needs of consumers as they are proved to be a good solution to support healthy aging. However, building trust in nutraceuticals through established and health claim-validated ingredients remains necessary. To provide more comprehensive benefits for the consumers, Lubrizol´s science-backed branded ingredients are aimed at addressing the different health needs of consumers as they age. Some of our ingredients include:  ASTAGILE™ microcapsules, a naturally stable astaxanthin with proven neuroprotective efficacy, LIPOFER™ microcapsules, a highly stable and bioavailable iron with clinical data on superior iron absorption, CURCUSHINE™ microcapsules, a bioavailable source of curcumin with anti-aging proven claims and MAGSHAPE™ microcapsules, a highly concentrated source of magnesium with proven benefits on enhanced muscle function and relaxation.