As the enormous Baby Boomer generation inches up in years, skewing the entire U.S. population older, age-related cognitive decline is a mounting concern. Because of this, consumer demand for cognitive health supplements is increasing annually. According to Nutrition Business Journal, sales hit US$914 million in 2018, a 5.2% increase over the previous year. In 2019, NBJ predicted sales of cognitive health supplements will reach $956 million, on 4.6% growth, and will continue rising by about 5% per year through 2022. 

Brand holders and dietary supplement and functional food formulators have a rich selection of research-backed branded ingredients to consider for their cognitive health products. Learn about them in this Formulator's Resource.

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