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Brain Boost - Assessing market opportunities, evolution of the cognitive health sector

The market for brain health no longer appeals to only developing and aging brains; consumers of all ages are looking for supplements to support cognitive performance, reduce stress and improve focus.

Traditionally, products to support the brain have targeted developing brains (children, infants and prenatal nutrition) and aging brains (to support memory and ability). However, consumers of all ages are seeking support for cognitive performance, to improve concentration, reduce stress, improve memory and more. Top performers in the market in terms of sales include gingko biloba, fish oil and docosahexaenoic acid (DHA) products, among others. However, growth is slower among these ingredients

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