SupplySide West podcast: Healthy aging market trends

Concerns about healthy aging aren’t limited to the older populations. Everyone worries about getting older, and those concerns take on many different forms.

Sandy Almendarez, VP of Content

October 22, 2018

SupplySide West podcast: Healthy aging market trends

SupplySide West podcast: Healthy aging market trends

Concerns about getting older can take many forms, from fear of burdening others to lack of energy and even running out of money to support oneself. Steve French, managing partner, Natural Marketing Institute, lays out what consumers fear most about getting older, and the surprising demographic that is most likely to try to do something about it, such as take a nutrition product.

In this episode, INSIDER editor-in-chief Sandy Almendarez and French, discuss:

  • How consumers consider physical, social, financial and technological health all part of healthy aging.

  • How the top aging fears focus on cognitive health and financial security, and the type of health products consumers are taking to address these fears.

  • The market growth in fortified and functional foods is driven by Millennials, but matures still have the highest supplement usage rate.

Links and Resources:

  • SupplySide West Workshop: Healthy Aging: Lifelong Wellness, Wednesday, Nov.7, 9 a.m. to Noon

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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