SupplySide West podcast: Healthy aging market trends
Concerns about getting older can take many forms, from fear of burdening others to lack of energy and even running out of money to support oneself. Steve French, managing partner, Natural Marketing Institute, lays out what consumers fear most about getting older, and the surprising demographic that is most likely to try to do something about it, such as take a nutrition product.
In this episode, INSIDER editor-in-chief Sandy Almendarez and French, discuss:
- How consumers consider physical, social, financial and technological health all part of healthy aging.
- How the top aging fears focus on cognitive health and financial security, and the type of health products consumers are taking to address these fears.
- The market growth in fortified and functional foods is driven by Millennials, but matures still have the highest supplement usage rate.
Links and Resources:
- SupplySide West Workshop: Healthy Aging: Lifelong Wellness, Wednesday, Nov.7, 9 a.m. to Noon