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SupplySide West podcast: Healthy aging market trendsSupplySide West podcast: Healthy aging market trends

Concerns about healthy aging aren’t limited to the older populations. Everyone worries about getting older, and those concerns take on many different forms.

Sandy Almendarez

October 22, 2018

SupplySide West podcast: Healthy aging market trends

SupplySide West podcast: Healthy aging market trends

Concerns about getting older can take many forms, from fear of burdening others to lack of energy and even running out of money to support oneself. Steve French, managing partner, Natural Marketing Institute, lays out what consumers fear most about getting older, and the surprising demographic that is most likely to try to do something about it, such as take a nutrition product.

In this episode, INSIDER editor-in-chief Sandy Almendarez and French, discuss:

  • How consumers consider physical, social, financial and technological health all part of healthy aging.

  • How the top aging fears focus on cognitive health and financial security, and the type of health products consumers are taking to address these fears.

  • The market growth in fortified and functional foods is driven by Millennials, but matures still have the highest supplement usage rate.

Links and Resources:

  • SupplySide West Workshop: Healthy Aging: Lifelong Wellness, Wednesday, Nov.7, 9 a.m. to Noon

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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